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The keyword density and its position are crucial things to keep in mind when optimizing your articles for Google. Search engine spiders crawl your article in a style that makes it very important to place your keywords where they’ll be recognized and detected as a keyword, so that the article you publish will display in the search results when someone types in that keyword.

Definition of ‘keyword’

A keyword is a significant word that you post in your article multiple times. When a spider crawls your article, it recognizes that your article contains your specific word a number of times, which then assumes that your article will be useful to people searching for that keyword.

Optimizing your article too much

Keep in mind that there is a way to over optimize your article. It’s called ‘keyword stuffing’. If you stuff your keywords throughout the article, the spiders will recognize that you are trying to trick them into scanning all your keywords so that you can rank high in the search results for that search term. As a result of doing this, you won’t be found high in the search engines and your article may get removed from the search engines and even banned. I suggest not practicing this method.

What is Keyword Density?

Keyword density means the amount of times that your keyword shows up in your article. Generally, people use a percentage to tell how often they will place their keyword in their article. For instance, if you want to achieve a 5% keyword density in a 500 word article, then your article must contain the keyword exactly 25 times. I prefer to not go over 5% nor under 3%. However, you’ll probably find that many people on the internet prefer different percentages and have a logic behind it, but in the end it’s what works best for you.

The Right Amount of Density

Regardless of what amount of density you choose, it’s important to insert keywords in the beginning and ending of the article to produce an hour glass effect. Remember, your article will be a money maker if it has the right amount of keyword density because it will show up high in the search engine results making it highly visible.

As long as you follow the guidelines in this article for your article marketing, you should have no problem making money and gaining top search engine positions. Also consider submitting your article to several article directories so that you can dominate the search engine rankings and gain lots of readers’ attention.

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