Of course, just like football, the craft fair is one big competitive place. But instead of just two opposing sides, it is every man for himself. You are a lone player in a mass rumble for supremacy over the place. You need power. You need ‘oomph’. You need a lot of plays to make it through the day and to be able to rise above the rest. You need to make money too, without shelling out too much of yours.

Let’s start with trying to determine your goals. First, you need to make sales. It is the basic of all goals, you need to make money. Now, the second one is to improve your money flow. And that is the establishment of (a) loyal clients and (b) a network of contacts.

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